Video Differentiates SaaS Marketing

Without physical products, SaaS companies need video more than other industries. Video marketing demonstrates the value and complexity of tech products, reducing both customer acquisition costs (CAC) and customer churn. Standing out against the competition is as simple as showing what your product can do.

Target potential customers

Integrations allow you to target potential customers with a unified product marketing strategy. Connect your social media accounts, marketing tools like MAPs and CMSs, and analytics platforms to distribute your SaaS videos and refine your marketing tactics.

Learn more about marketing integrations

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Satisfy existing customers

Reliable video helps you satisfy existing customers with high-quality content that matches your service’s standards. Live stream webinars, create video documentation portals organized by pain point, and never miss an opportunity to retain and upsell.

Learn more about reliable video

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Improve customer education

Interactive video improves customer education with overlays like quizzes, chapters, and branches to related content. Test comprehension, highlight relevant topics, and showcase new demo videos without ever redirecting them to another landing page.

Learn more about interactive videos

Need to update your buyer personas?

Having difficulty meeting your goals for qualified leads?

Learn more about how video can help on our blog.

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Optimizing Buyer Personas With Interactive Video Metrics

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Video Marketing Metrics: How to Score Leads

pyramid showing selection, engagement, and conversion stages of account-based marketing

Using Video to Drive Account Based Marketing (ABM) Campaigns

BRIGHTCOVE MARKETING STUDIO HAS ALL OF YOUR SAAS VIDEO NEEDS

Marketing Studio is Brightcove’s video solution for technology and SaaS businesses that helps you reach your target audience and engage your customer base.

Set your brand apart with video content as reliable as your service
Unify your marketing team with connections across the tech stack
Make data-driven decisions and set precise targeting with video
Scale your business with the platform trusted by top global brands

Learn more about Brightcove Marketing Studio

HOW XERO'S VIDEO VIEWING TIME INCREASED 150%

““The Brightcove integration to our Marketing Automation Platform supports every stage of their customer journey. Not only does it provide us with the data that we need, but it lights up all of the other platforms that we use throughout that customer journey.””

PAT MACFIE

GLOBAL DIRECTOR OF MEDIA

Xero

See all our customer stories