Section 3
Video Elevates
EMPLOYEE ENGAGEMENT
Section 3
Build (video) bridges.
Engagement has a ripple effect. The more engaged your employees, the better your business outcomes - increased productivity, reduced attrition, a strong employer brand, and sustained business growth.
Embed video as a lynchpin in the communications and collaboration culture of your organization to boost employee engagement.
Video is a great, but often overlooked, way to connect employees with your company’s purpose, the leadership, and each other. It humanizes interactions, especially in digital, remote-friendly, and global workplaces. Being able to see the expressions and body language, and hear the excitement in the voices of coworkers, managers, and leaders creates a personal, emotional, and lasting connection.
Embrace a video-led employee engagement strategy to:
Great things happen when you bring people together - be it collaboration, learning, problem-solving, or innovation.
Build bridges through video that allow ideas, knowledge, learning, and updates to travel freely across the entire organization. Be it large-scale virtual events (like employee gatherings), smaller interest/ initiative-based groups (task force teams, hobby club), or individual on-demand learning, video makes it better.
Leaders at every level - from the CEO to first-line managers - can improve their influence and impact with timely and transparent internal communications. Employees can share their knowledge, discuss new ideas, and work together more effectively.
Key tactics for success
Level up culture with live streaming
Zoom fatigue is real. Leveling up the experience for more important moments like a town hall, a quarterly CEO update is critically important. But, it’s not easy. Amongst businesses that use live video in the workplace, 41% said streaming to remote employees was their biggest challenge.
Live streaming sustains high engagement levels, especially in large global organizations where personal interaction can be challenging. It also reduces the need for in-person gatherings, saving on travel and logistics costs.
Company-wide meetings and organizational events are ideal for live streaming to deliver consistent information and see speakers directly to form more of a connection.
Enable features like live chat, polls, and comments, allowing employees to engage with the presenter and each other.
Live stream updates in a crisis to ensure all employees receive accurate and timely communications.
Give life to live content with on-demand video
Extend the life and impact of previously-live video by converting it into on-demand content. This multiplies its ROI while also letting employees learn and align with the company’s goals, standards, and efforts at their own pace.
On-demand video - created in different platforms, tools, and formats - can be stored, managed, distributed, and tracked on a dedicated on- demand video platform. Pre-recorded videos are ideal for busy executives, who need to communicate the same information to multiple layers of the organization. 81% of non-executive employees report feeling more connected with leadership when they receive video communications from them.
Share regular video updates from your CEO and executives covering future directions, achievements, priorities, and organizational updates.
Promote cross-functional understanding and collaboration with on-demand videos explaining the different team’s plans, challenges, achievements, and dynamics.
Facilitate knowledge-sharing with employee videos showcasing professional achievements, best practices, and success stories.
Build emotional connections with employee stories and experiences.
Connect your video streaming platform with the internal communications platforms (intranet, learning portals) or create dedicated video-first portals.
Prioritize security
Safeguard corporate data and control access to sensitive information right from the start. Use single sign-on (SSO) and playback restrictions to create a secure, compliant environment that also takes the user experience into account.
When employees join or leave the organization, their access permissions can be updated easily in one central location, reflecting changes across all integrated systems, including the video platform. This simplifies user management and reduces administrative overhead.
If your company handles sensitive data or operates in regulated industries, SSO can help ensure compliance with data protection mandates.
Adopt a data-driven approach to content strategy (including employee-generated content) and keep your content aligned with employee interests, preferences, and needs, as well as the organization’s communication and development imperatives.
Mature video platforms help you to understand how information flows in your company, identify what resonates with your employees, and make data-backed decisions to optimize your communications. Pinpoint what most engages your employees and tailor your internal communication strategies, channels, formats, and messages to be well-received and acted upon.
Key tactics for success
Use data to understand employee engagement
Leverage user data and interactive tools to understand what content employees engage with. Engagement metrics provide insights into how employees interact with your videos, what captures their interest, and what doesn't. Pay attention to how viewers engage with different parts of the video. Use tools like heatmaps to see where viewers drop off or which parts they rewatch.
Put interactive elements like quizzes, polls, or clickable links in videos to gather additional feedback about the employees’ learning paths.
Use branching to understand hierarchies of interest and what different video content employees gravitate toward.
Examine how employees of different functions and levels interact with your videos. This can help tailor content to specific segments.
Test and optimize to maximize employee engagement
Use engagement data to inform future video content. For instance, if tutorials have higher engagement rates, consider producing more tutorial videos. You can also create different versions of your videos (e.g., varying the intro, call-to-action, or content style) to see which performs better.
By continuously testing and optimizing based on engagement data, you can ensure your content remains relevant, engaging, and effective in achieving the desired business outcomes and reinforcing a culture of video communication.
Optimize content programs to improve engagement metrics.
Continue monitoring engagement to identify engagement drops.
Act promptly to address potential churn and disengagement.
Brightcove is a reliable, scalable, and secure platform for enterprise video
See how it can help you bring people together and elevate employee engagement.
Resources
Simplify employee generated video management with Brightcove’s Google Drive and Dropbox integrations
Read the blog
Securely streamline employee access to internal content with Brightcove’s video platform for internal communications
Learn more
Use video analytics to improve the employee experience and align your internal communications strategy with today’s content consumption habits
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